Project 

Digital AIO / Lux CMF

Scanning experience is shifted from traditional flat bed scanning to digital scanning from mobile device.  The challenge is to communicated the value of digital scan with the same hardware as the traditional single function printers. Added value with CMF design is to elevate the perception and the quality of the Digital AIO to justify the same retail price from traditional AIO.  

Company/ 

HP

 

Role / 

CMF Design lead

 

Agency / 

Key Shot 

Photoshop

 

Year / 

Concept